How to utilize the Ramadan season to differentiate Sudani from the competition and position the company as an innovative service provider by providing the most unique daily offer that contains calls, internet and SMS.
We created a full 360 ATL campaign based on one of the most trending songs in Sudan at the time, using a famous artist (M - Aljazzar) as the hero of the campaign. We re-wrote the lyrics to communicate the Sudani offer, accompanied with a catchy name for the service and a very visually pleasing video.
The campaign was very successful in communicating the service and all of its benefits. It was considered the no. 1 TV ad during Ramadan 2018, increasing subscribers significantly.
